Pontiac Owners Still Mostly Loyal To GM Products

Pontiac Owners Still Mostly Loyal To GM Products

Ever wonder where Pontiac owner’s are going shopping for new cars since the brand folded? Honestly, we hadn’t, until this new study came to our attention.

According to a study by Polk Automotive, most of them are staying loyal to General Motors. An astonishing 53.3% have come back to buy another GM product, with Chevrolet getting the biggest piece of the come-back pie. To be more precise, 33.5% defected to Chevrolet, 11.7% defected to GMC, 6.7% defected to Buick and 1.5% defected to Cadillac.

That is pretty impressive indeed and shows people who actually bought their cars were happy with what they got.

Some customers have wandered off to other brands though, particularly towards Japanese brands such as Toyota and Honda. Given the recall problems some of these foreign brands recently dealt with, there is a big chance some of those customers might return to buy another car from the General.

[Source: Polk]

  • jzEllis

    i guess? whats this supposed to prove? that a Pontiac loyalist when given NO CHOICE will buy another GM product? that’s not surprising, considering that there was some similarity and overlap within GM.

    i personally was and still am a die hard Pontiac guy. but i was a Pontiac Brand loyalist and fan, ie loved the idea of Pontiac as a everyday mans high performance company. yeah i know Pontiac hasn’t been that since the late 60s. but that’s pretty much the only thing that kept them in business even up till it’s demise. and even when Pontiac stopped representing performance across the board, they always had cars that single handily kept that image alive.

    i for one will not be buying a run of the mill Chevy or Buick or any other GM product, in fact I’m saving to buy a ecoboost Ford Flex as we speak. so i guess in a way i went full turncoat. lol

  • Mike

    To jzellis: I’m happy for you full turncoat, have a cookie.

  • I’ve been with GM since 1992, and only drove PONTIACS, My last car was a 2004 Grand Prix GTP, after my lease was up, I purchased a 06 Maxima, I own a 2012 CHALLENGER RT now and would never buy a GM car again. Please bring back PONTIAC and I’ll come back