Ever wonder where Pontiac owner’s are going shopping for new cars since the brand folded? Honestly, we hadn’t, until this new study came to our attention.
According to a study by Polk Automotive, most of them are staying loyal to General Motors. An astonishing 53.3% have come back to buy another GM product, with Chevrolet getting the biggest piece of the come-back pie. To be more precise, 33.5% defected to Chevrolet, 11.7% defected to GMC, 6.7% defected to Buick and 1.5% defected to Cadillac.
That is pretty impressive indeed and shows people who actually bought their cars were happy with what they got.
Some customers have wandered off to other brands though, particularly towards Japanese brands such as Toyota and Honda. Given the recall problems some of these foreign brands recently dealt with, there is a big chance some of those customers might return to buy another car from the General.