One of the leading teams in the American Le Mans Series has published a tactful but strongly worded essay taking the ALMS to task for failing to secure a proper live television deal for the 2011 season, when the race series has previously been able to secure such a contract.
For this season, ALMS shifted to a largely digital broadcast format, with races being shown live on ESPN3.com, and then aired later on ABC. Due to a scheduling conflict, ABC was unable to air the 12 Hours of Sebring broadcast on the West Coast, a significant market for motorsports.
On its official website, Risi Competizione posted a lengthy, but eloquent essay, taking the ALMS to task for what it argues is a retrograde movement in securing coverage for its race series. Risi also notes that the high cost of sports car racing, and the need for significant sponsorship exposure makes the broadcast deal look unprofessional.
While ALMS boss Scott Atherton posted a defense of the new media deal 4 days before Risi’s own blog, Risi seems to have been feeling unfulfilled by the arrangement, and their public criticism of the ALMS management is surprising.
We asked a spokesman from Chevrolet to comment on whether Corvette Racing shares the same sentiments. In an email, he stated “No, I don’t think we share that exact same opinion. Though yes, we’re sensitive to the concerns of fans and we of course want the best broadcast coverage possible for fans.”
We highly suggest checking out both Risi’s post (linked below) and the ALMS official statement. Both of these primary documents must be read to gain a solid grounding in the issues, but we would love to hear what you think. As motorsports fans ourselves, it’s safe to say we are fairly invested in this story.
[Source: Risi Competizione]