Toyota‘s plus-sized Prius, the Prius V, has began production, and will start at $28,600 in Japan, roughly $3,700 more than the standard Prius.
Many feel that the price will be closer to $27,000 in the United States, although the American-spec Prius V will lack the third row seat. Toyota claims that this feature would not meet American buyers expectations, ostensibly because it is too small.
The Prius V will also be the first Toyota vehicle to undergo the company’s enhanced quality control procedures. “We found several issues,” said Hiroshi Masaki, a Toyota engineer who spoke to Automotive News. “There was a lot more testing of how different systems interact with each other.”
[Source: Automotive News]