Those who have been eagerly awaiting the return of the Alfa Romeo brand to North America will have to continue to be patient as the premium Fiat group brand won’t arrive in 2012 as previously planned. According to sources inside Alfa, the brand’s launch in the U.S. and Canada has been pushed back until 2013.
The reason revolves around the new Giulia mid-size sedan and wagon counterparts. This platform will also form the basis of the next-generation Chrysler 200 and Dodge Challenger. Reportedly, Fiat CEO Sergio Marchionne isn’t pleased with the design of the Giulia, nor is he pleased with what Dodge and Chrysler designers are planning for the car.
Alfa’s success, not just in North America, but also in Europe, depends highly on this new model. Having cut the GT coupe, Brera coupe and Spider roadster last year, Alfa only offers three models: the MiTo, Giulietta and 159. This gives it the unique distinction of having the least number of products on offer of any European premium brand. (Yes, even less than Saab).
[Source: Automotive News]
Discuss this story at 4CForum.com