Audi is planning to launch new special editions of their R8 and Q7 vehicles in Russia and the United Arab Emirates, with prices as extravagant as their customers tastes.
Russia will be the first market to get their own special Audi, with a Q7 V12 TDI being offered with an exclusive two-tone black paint job and a retail price of $285,000 – more than double what a base model Q7 costs in the country. The UAE will get an R8 V10 Pure Sport, of which only 40 will be offered, at a more reasonable retail price of $136,000.
Audi’s special editions are not out of the ordinary for a luxury car maker, as BMW has been making market-specific versions of the M3 for China and the United States for the past year, while Audi itself previously sold a special edition of the TT in China. All three vehicles sold out quickly, leading to a whole new way for both brands to reap profits off of luxury-brand hungry consumers.
[Source: Motor Trend]