While Audi’s plans for the U.S. market originally did not include the compact Q3 crossover, but Audi is re-considering the decision to not import the car after seeing the segment expand with offerings like the MINI Countryman, BMW X1 and the Nissan Juke.
While the Q5 starts at $35,200, Audi would likely have to price it closer to the MINI Countryman which retails between $21,650 and $26,950. A sub-$30,000 price tag might be uncomfortable for Audi and its positioning as a premium brand, but with the small crossover segment growing, it could be a chance for Audi to increase their overall volume in North America.
The Q3 would likely be powered by the corporate 2.0T engine, with the possibility of a 2.0L TDI diesel engine as well. The diesel offering could allow the Q3 to stake out a niche within the segment, and remain consistent with Audi’s overall diesel strategy.
[Source: Kicking Tires]