Somebody in Audi management is busting out the champagne and Hoyo Monterrey Excaliburs. This past March gave them a series of sales records, including the best March US sales and the best overall first quarter of all time.
This was the third month in a row where Audi sales have set records, and in the U.S. March sales were the third-best monthly sales overall.
You want numbers? We got numbers, bucko. 25,383 vehicles were sold this first quarter, a 19.1% increase over the previous year’s. The record-setting March 2011 saw 9,818 vehicles moved out of Audi showrooms, an increase of over 1,000 vehicles from March 2010—or 14.3%. From February, sales increased a not-insubstantial 25%. Five Audi models saw sales increases of 20%: the Q7, Q5, TT, R8, and the 2011 Audi A8, which was the biggest winner—compared to sales from 2010, the flagship sedan increased its sales by an overwhelming 788.9%. From just 68 models in March 2010 to 1,371 this past month, the uber-sedan owes its success to its redesign this year.
Hear that sound? It’s somebody at Audi probably getting a promotion. Or another cigar.