For all the skepticism surrounding the Hyundai Equus, the Korean luxury sedan appears to be doing well, even exceeding Hyundai’s own expectations.
Hyundai’s Midwestern PR head Dean Bedore gave us some insight into the success of the Equus, noting that it currently has a 5 percent market share of the luxury car segment, while Hyundai itself has the same overall market share. Bedore noted that the only thing stopping Hyundai from selling more of them was a lack of supply.
Equus sales are currently outpacing brands like Rolls-Royce, Maybach and Bentley, along with sports cars like the BMW Z4, Audi R8 and Nissan GT-R. We are well aware of the apples vs. oranges nature of these kinds of comparisons, but we still found it neat that a $58,000 Hyundai is succeeding when even 5 years ago, such a notion would have been unthinkable.
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