Hyundai Equus Selling Briskly With 5 Percent Of Luxury Market Share

Hyundai Equus Selling Briskly With 5 Percent Of Luxury Market Share

For all the skepticism surrounding the Hyundai Equus, the Korean luxury sedan appears to be doing well, even exceeding Hyundai’s own expectations.

Hyundai’s Midwestern PR head Dean Bedore gave us some insight into the success of the Equus, noting that it currently has a 5 percent market share of the luxury car segment, while Hyundai itself has the same overall market share. Bedore noted that the only thing stopping Hyundai from selling more of them was a lack of supply.

Equus sales are currently outpacing brands like Rolls-Royce, Maybach and Bentley, along with sports cars like the BMW Z4, Audi R8 and Nissan GT-R. We are well aware of the apples vs. oranges nature of these kinds of comparisons, but we still found it neat that a $58,000 Hyundai is succeeding when even 5 years ago, such a notion would have been unthinkable.

Hit the jump to see the full list

· Bentley · Maybach · Rolls Royce · Acura RL · Audi TT · BMW Z4 · Mercedes SLK · Porsche Boxster · Porsche Cayman · BMW 6-Series · Jaguar XK · Mercedes CLS · Nissan GT-R · Audi R8 · Ferrari · Lamborghini · Maserati · Mercedes CL · Mercedes SL · Mercedes SLS · Nissan Leaf · Lexus HS · Saab 9-5 · Toyota Land Cruiser · Land Rover LR2 · Acura ZDX · Mercedes R-Class · Mercedes G-Class

  • Amy

    Definitely great news for Hyundai. I shared this on project Advanced Technology and Design Korea’s multiple social media channels! Browse through the blog (, facebook fan page (, and twitter ( to keep up with other relevant information! Have a good one and happy Wednesday from Korea.