Enthusiasts have wanted them for a while—a low-revving torque monster under the hood of our Jeep Wranglers or clean-burning Grand Cherokees. Now Jeep executives are actively considering the idea of importing diesel models to the United States.
“Diesel in some of our models makes absolute sense,” said Michael Manley, president and CEO of Jeep, who was showcasing the six new Mopar Jeeps at Moab. “But I still have to make sure there is a sufficient marketplace here to make it make sense from a business perspective.”
Jeep already outfits their European models with diesels, which accounts for 80 percent of their sales. Manley suggests that the Wrangler and Grand Cherokee would be the first in America to receive oil-swillers, and the new Grand Cherokee, which is set to debut in Europe next week, would be first. It would give Jeep some much-needed enviro-friendly cred, among both outdoor enthusiasts and the government.
“When you look at the U.S. market, diesel applications in the larger vehicles probably make more sense then they do in the smaller ones, purely because of the cost of the powertrains and the treatments that are required.”
[Source: Detroit Free Press]