Maserati To Launch In India

Maserati To Launch In India

As one of the world’s fastest growing economies, India is developing an increasing appetite for luxury goods and services. In terms of cars, the latest high-end brand to take the plunge is Maserati.

Entering into an agreement with local retailer Shreyans Group, Maserati will open its first store in India this year, in the bustling city of Mumbai. A second is projected to follow in 2012, in the capital New Delhi, with the goal of ultimately handling around 40 percent of all Maserati sales in India.

Partnering up with Shreyans is likely a shrewd move for the Italian automaker, the former has been successful in marketing everything from luxury cars to motorcycles to fashion accessories towards a growing number of affluent Indians.

At launch, Maserati will offer the Quattroporte sedan; along with the GranTurismo Coupe and GranCabrio. At present the company believes around 80 percent of buyers in India will opt for the sedan, the remainder split between the Coupe and Cabrio models.


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