Making the band analogy, McDowell said that like when a successful album brings about a tour, so should a successful car and as a result the ‘MINI Rocks the Rivals’ tour will be heading out across America. The tour will let customers drive the new Countryman alongside several of its rivals to show just how capable it is.
Appearing on stage with KISS (minus Paul Stanley) were four custom-wrapped Countryman models – one for each of the KISS band members. Front man Gene Simmons and McDowell announced that they are partnering to auction off the four vehicles with the proceeds going to Unicef to help children in Japan. In addition, any MINI customer will be able to buy the same KISS-themed wrap and MINI will donate the proceeds to charity.