New York 2011: Lexus LF-Gh Concept Previews Next GS, Brand’s Design Direction

New York 2011: Lexus LF-Gh Concept Previews Next GS, Brand’s Design Direction

Twenty years ago Lexus unveiled the first GS luxury sedan sending a shot across the bow of the German luxury sports sedans of the time. The Lexus brand was just an upstart at the time and so the Japanese firm made the wise decision to contact an Italian design studio (Guigiaro Design) to sculpt the vehicle’s sheetmetal.

Fast forward two decades and the GS has become a tired shadow of its former greatness, particularly in the face of new powerhouses from BMW and Mercedes. Now, on the eve of the New York Auto Show, Lexus has revealed the LF-Gh concept, a look not only at the future of the GS sedan, but of the Lexus brand in general.

If the oversized grille is any indication, Lexus has no intention of rolling over and playing dead in front of the Germans, but instead seems poised to attack with performance, luxury and (because it’s a hybrid Lexus) fuel economy. In fact, while many of the design cues (like the low rear bumper) are there to give the car a more serious RWD performance look, the clean lines, flush door handles and lack of side mirrors indicate a focus on aerodynamic fuel efficiency.

GALLERY: Lexus LF-Gh Concept

Lexus LF-Gh Concept 18.JPGLexus LF-Gh Concept 15.JPGLexus LF-Gh Concept 07.JPGLexus LF-Gh Concept 22.JPGLexus LF-Gh Concept 24.JPGLexus LF-Gh Concept 30.JPG

See video of the car from the live reveal after the jump:

Get the Flash Player to see this player.

  • Curt Chadwick

    The front of the LF-Gh is ugly! Kind of an clumsier version of the Audi. Lexus can do better!

  • Cheri Gordon

    Curt, If you are in the clearwater area, please contact me Thanks!