The hotly anticipated Range Rover Evoque has been priced in the United Kingdom and will start at £27,955, or about $45,000, for a front-drive, manual gearbox equipped 5-door model. At the other end of the spectrum, a fully loaded, AWD 3-door model with the 6-speed automatic, will cost an eye-watering £44,320 or about $71,000.
Of course, car prices in Britain are much higher than North America, so a direct comparison isn’t possible, but for reference, a Land Rover LR2 in Britain starts at roughly $35,000 (for a far less generously equipped trim level than our base model) and the LR4 starts at about $58,000, nearly $10,000 higher than our starter LR4.
The Evoque is being positioned as a Range Rover for urban dwellers, with an emphasis on aesthetics rather than off-road capability. Interior and exterior customization will be a big part of the vehicle’s selling features, since the 2.0L turbocharged 4-cylinder engine and car-based chassis will make it far more crossover-like than anything sold by the venerable British brand.