Nowadays, any self-respecting car company has a modern website with a configurater, so customers can sit at home and virtually see what their next car will look like.
Some car companies are now going a step further and have developed app’s that can be downloaded to your iPad, iPhone or iPod touch.
Rolls Royce is certainly moving ahead with the times. It first introduced an app for their Ghost model, and now comes an app for the Phantom line-up. This app lets customers and dreamers configure any Phantom model in any way they would like. So not only can you choose your exterior color, you can trim the interior and all its details to your liking also.
If any one of the 44,000 color choices is not to your liking, you can create your own using a color matching function which will give you infinite possibilities. So if you want the exterior or interior to resemble your handbag or nail polish, you can do that.
So if you are looking to buy a new Rolls Royce, or just dreaming of one, you can go to the Apple App store and download this application to your device.
[Source: Motor Authority]