A public service announcement: the boys at Mopar would like to remind you that the Ford F-150 Raptor isn’t the only drool-worthy uber-truck on the market. The Ram Runner, a build-it-yourself off-road kit for the Dodge Ram 1500, is also available for purchase by overexcited man-children.
Here is Jim Sassorossi, Director of Mopar, talking to Autoblog about why the Ram Runner rules and the Raptor drools. The Ram Runner Stage II, which is one letter away from bootlegging Caribbean liquors, includes such parts as new front and rear bumpers, bigger control arms, the same Fox-branded shocks as on the Raptor, and a Ford-beating 14 inches of wheel travel. Including the beefy fenders, the entire kit will be $19,000 over the base price of a Ram—which is right in the Raptor’s $41,550 base price.
Don’t think this Raptor-targeting isn’t intentional: Sassorossi mentions the Raptor no less than four times through the brief interview, and mentions the Ram Runner with the words “best in class.”