Home / Auto News / News article: Aston Martin CEO To Auction His Personal Rapide For Japan Relief Efforts - AutoGuide.com News
 |  May 09 2011, 11:08 AM

To help Japan recover from the recent earthquake and tsunami many foreign companies have donated to relief charities. Aston Martin is the latest to contribute. It’s Chief Executive Officer, Dr. Ulrich Bez is giving up his personal Rapide super-sedan at the Bonhams Auction at Newport Pagnell, with all proceeds going to Japan.

He said; “Nobody could have failed to be moved by the recent events in Japan and we at Aston Martin are no exception. After many years presence in the market and closer ties being forged with the Japanese automotive business in recent projects, we have many friends in the region and we wanted to do something to help. The Bonhams Aston Martin Auction seems the perfect platform to encourage the extended Aston Martin family to support this cause, so we have decided to auction my Rapide which I have used in my role as Chief Executive to represent Aston Martin at numerous events in both UK and Europe. I hope this superb car will raise a substantial amount to help make a difference.”

This well appointed, V12 luxury car will hit the auction stage on May 21. The new owner will get a great car and help a great cause at the same time.

Click here to read AutoGuide’s Aston Martin Rapide review