Even with skyrocketing fuel prices, subcompacts are selling less than their compact counterparts. The Ford Fiesta was the overall leader in the subcompact department, 9,147 sales but still trailed the larger Focus’ 17,265 total sales. Honda Civic sales rose 7% to 26,777 which is more than triple the Fit’s total of 8,116 units in April. Furthermore, the mid-size Accord even managed to outsell the Civic.
The issue seems to be one of value for more consumers. Subcompacts are barely more efficient than compacts. The base model Civic coupe costs only $505 more than a basic Fit, but the mileage difference is minuscule.
With the ongoing price battle at the pumps, it wouldn’t be surprising to see models like the Fiesta, Accent or Fiesta to rival the Toyota Camry or Ford F150 in sales. Soon enough we may see subcompacts catching up to regularly sized cars and without a doubt, your wallet will thank you the next time you fill up.
[Source: Kicking Tires]