El Camino “Very Unlikely” Says GM Marketing Boss

12
El Camino “Very Unlikely” Says GM Marketing Boss

Perhaps you’ve read the incessant chatter about the return of the Chevrolet El Camino. Well, it’s not going to happen. Thank God!

Last week General Motors Chief Marketing Officer Joel Ewanick joined Twitter and said  (loosely speaking) that if 100,000 people commented on a Jalopnik post, then they’d revive the classic badge, allowing us to pull into a Chevy dealership, trade in our Honda Accord Crosstour, and cruise out in retro bliss.

Willing to play the game, GM even make an effort to create an El Camino Facebook page and a link to the Jalopnik story. At last update the that story had just under 4,000 replies, 11,000 Facebook likes, 137,000 views and 5,000 more Facebook posts.

Those ignoble efforts seem to be in vain, however, with Ewanick tweeting this morning that a return for the El Camino is “very unlikely”.

Perhaps there are a select few who will be genuinely saddened by this news and who actually would have purchased such a vehicle. As for the rest, well, they’re likely either having some fun at GM’s expense or they’re automotive journalists who love cars ironically. If you fall into the former camp, there’s always the Subaru Baja.

  • charles

    1.The Impala standard engine for 2012 v6 302 hp that’s good but chevy needs to stop following and start leading and give the Impala and optional engine 323 hp v6 for a start.(i’m a current Impala owner).
    2.The Siverado needs to drop the 4.3 and 4.8 engine for 2012,make the 5.3 standard with power rating of(330hp with 365tq).chop two cylinders of the 6.2 v8 and make new (4.6 v6)with power rating of(320hp and 320tq) standard.mid engine option should be a(6.0-395hp-400tq)top of the line (6.2-420hp-435tq).Use the Hd 2500-3500 bumper on the 1500 Siverado get rid of the ugly 4 piece bumpers,add a floor shifter to match the competion.I own a Siverado 1500.Add two tone paint on the siverado i’ll show you how to do it.Make the work-truck a heavy hauler and tow master with the 6.2eng.make the 6.2 available in std cab like the Ram.Got to cover all your competion. CHEVY STOP GIVING SALE AWAY FOR VAIN REASONS .Get this done chevy i know cheyY guys buying the other brands for the reasons i just listed.I’m a pure chevy guy and want to be on top.Amen

  • Doug Stephens

    As a member of the national el camino owners association I take great offence to this if you are going to write an article leave your personal opinion out of it. I am refurring to when you wrote thank god following telling us that it was not going to happen and also the subaru baja is one of the worst cars out there!

  • Joe

    Thank God? Wow. You know, the El Camino is more popular now than ever. Look at the 1967-1970 model years especially. Restored ones are going for as up to 20,000 dollars. Thank God? How ignorant of you. I’ve owned 6 Elkys and currently drive a ’69 SS that looks great, hauls whatever I need to haul, and will blow the doors off your crappy mustang or whatever rice burner you drive.

  • http://twitter.com/ElCaminoLovers El Camino Lovers

    yep purdy dang ignorant all the dadgum money day’d make sellin new El Caminas…

  • Michael

    Do some research please!  The new elcamino would be a North American version of the Australian Holden Ute.  It is very sexy and powerful and would be a great alternative for those that don’t really use their trucks for hauling at capacity. 

  • T. Roll

     Sexy…. lol. You’re kidding right?

  • John

    Any version of the elcamino.Is guess what its an elcamino. Detroit has brought back .The retro mustang, camaro, the ssr (retro 50’s chevy pick-up) prowler(retro roadster). Why not the elcamino.
    As long has as it holds to its classic styles. Like the 68-72.But any generation they,would use is
    fine as, they can refine the lines for the 21th century.

  • Lynwoodmp

    Funny they didn’t ask those who would actually buy it! We are not city folk, we are not all facebookers, and we buy with cash. We ar 10 % of the public.

  • Crewdog259

    I think in the age of Fiat 500’s and Scions, a small easy park good at the pump utility vehicle like the el camino or the montana would serve many people well.  the Ute is already developed in for down under and the engines are already certified so cost would be low to field it.  GM is always behind the power curve this might be the chance to be in front of it with an el comino or montana.  Especially if they came with efficient diesel option.  The market is open to new ideas with $4 plus a gallon fuel.  I’ve had an elk before and would buy another.

  • Harryokaluder

    Everything GM is doing is working. People want to return to buying American, like the camaro or mustang, a retro El Camino would be a hit, done right. Suburu what? please.

  • andiamo

    Bring them back GM! And no we don’t only want the 60k dollar version with the corvette engine give us some options and you will sell a ton of them. 

  • ray

    i would sure purchase on.  I ordered a ’72 model, loved it and was T-boned which totaled it.  did not replace it but sure would like to have a 2014 model.

« Back
SWEEPSTAKES – OFFICIAL RULES, TERMS AND CONDITIONS

AutoGuide.com’s Monthly Overlay Newsletter Signup – By subscribing to our email newsletter, Entrants are eligible to win one (1) Amazon.com Gift Card (value of $100.00 USD). One (1) winner will be chosen every month at random and contacted by VerticalScope Inc.’s staff. *Amazon.com is not a sponsor of this promotion. Except as required by law, Amazon.com Gift Cards ("GCs") cannot be transferred for value or redeemed for cash. GCs may be used only for purchases of eligible goods at Amazon.com or certain of its affiliated websites. For complete terms and conditions, see www.amazon.com/gc-legal. GCs are issued by ACI Gift Cards, Inc., a Washington corporation. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates. No expiration date or service fees.

1. NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. AGE/RESIDENCY RESTRICTIONS, VOID WHERE PROHIBITED.

2. PRIZE: One (1) Winner will be randomly selected every month to each receive: one (1) $100.00 Amazon.com Gift Card (the “Prize Supplier”). Total approximate retail value of all prizes is approximately $100.00 USD. Prizes are not transferable and no cash or prize substitution is allowed. Prize package is awarded "as is" with no warranty or guarantee, either express or implied.

3. ELIGIBILITY: From the time of entry through the final date of prize fulfillment, each contest entrant and selected entrant must be a permanent lawful citizen and resident residing in the 50 United States or the District of Columbia or in Canada, and be twenty one (21) years of age or older. VOID IN PUERTO RICO, THE U.S. VIRGIN ISLANDS, IN ALL FOREIGN COUNTRIES OUTSIDE OF THE UNITED STATES, AND ALL OTHER U.S. TERRITORIES OR CANADA AND POSSESSIONS AND WHERE PROHIBITED OR RESTRICTED BY LAW. Employees, officers, directors, agents and representatives, of the Sponsor and the Prize Supplier and each of their respective parent companies, affiliates, subsidiaries, advertising and promotion agencies, promotion partners and any entity involved in the development, production, implementation, administration or fulfillment of this Sweepstakes, and the immediate family members (e.g., spouse, mother, father, sister, brother, uncle, aunt, nephew, niece, grandparent, in-law, daughter and son, regardless of where they live) and persons living in the same household (whether or not related) of such individuals are not eligible to participate or win. Only one selected entrant per household. All decisions of the Sponsor with respect to this sweepstakes are final. The Sponsor shall have the right at any time to require proof of identity and failure to provide such proof may result in disqualification from the Sweepstakes.

4. ENTER BY INTERNET: You may enter this sweepstakes via the Internet by logging onto AutoGuide.com and subscribing to our email newsletter via the pop-up overlay.

5. SELECTION OF WINNER: One (1) Entrant will be selected by random selection who have subscribed to our email newsletter. The winner may be announced publicly on AutoGuide.com and will be contacted by VerticalScope Inc.’s staff. The winner will be required to provide a mailing address (that is not a P.O. box) to receive the prize which will be shipped free of charge.

6. ODDS OF WINNING: Odds of winning a prize are determined by the total number of eligible entries received.

7. RESTRICTIONS: The prize package consists of one (1) Amazon.com Gift Card with an approximate value of $100.00 USD. If prize cannot be awarded due to circumstances beyond the control of the Sponsor or Prize Supplier, no substitute prize will be awarded due to the unique nature of the prize. Sponsor and Prize Supplier shall not be liable to the winner or any person claiming through winner for failure to supply the prize or any part thereof, by reason of any acts of God, any action(s), regulation(s), order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulations(s), order(s) or request(s) prove(s) to be invalid), equipment failure, utility failure, internet failure, terrorist acts, threatened terrorist acts, air raid, blackout, act of public enemy, earthquake, war (declared or undeclared), fire, flood, epidemic, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal) labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other cause beyond Sponsor's or Prize Supplier's control (collectively, "Force Majeure Event"). Sponsor shall not be responsible for any cancellations, delays, diversions or substitutions or any act or omissions whatsoever by the performers/events, other transportation companies or any other persons providing any of these services and accommodations to passengers including any results thereof such as changes in services or accommodations necessitated by same.

8. CONDITIONS: By entering the Sweepstakes, entrants agree to be bound by the Official Rules, Terms and Conditions and that Sponsor has the irrevocable right to use in perpetuity entrants' names, user names, likenesses, photographs, voices, home mailing address, biographical and prize information, and entry materials, without notice to entrants and without compensation or obligation, in any and all media now or hereafter known throughout the world, in any manner whatsoever, to advertise and promote Sponsor, its products and services, the Sweepstakes, and for any other purpose except where prohibited by law. Entrant waives the right to assert as a cost of winning a prize any and all costs of verification and redemption or travel to redeem said prize and any liability which might arise from redeeming or seeking to redeem said prize. Sponsor is not responsible for fraudulent calls or emails made to entrants not by the Sponsor. If the Sweepstakes is not capable of running as planned by reason of damage by computer viruses, worms or bugs, tampering, unauthorized intervention, fraud, technical limitations or failures, any Force Majeure Event or any other cause which, in the sole opinion of Sponsor, could corrupt, compromise, undermine or otherwise affect the administration, security, fairness, integrity, viability or proper conduct of the Sweepstakes, Sponsor reserves the right, in its sole and absolute discretion, to cancel, terminate, modify or suspend all or any part of the Sweepstakes, and to select a winner from among all eligible entries received by Sponsor up until the time of such cancellation, termination, modification or suspension, as applicable. Sponsor reserves the right in its sole discretion to disqualify any individual that (i) tampers or attempts to tamper with the entry process or the operations of this Sweepstakes in any manner, (ii) violates the Official Rules, Terms and Conditions or (iii) acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK CIVIL AND/OR CRIMINAL PROSECUTION AND/OR DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Any expenses and receipt and use of the prize and federal, state and local taxes and fees applicable in connection with the prize awarded are the sole responsibility of the winner. An IRS Form 1099 will be issued in the name of the winner for the actual value of the prize received. This Sweepstakes is subject to all federal, state and local laws of the United States. VOID WHERE PROHIBITED. Sponsor, Prize Supplier, and their respective officers, directors, parent companies, affiliates, subsidiaries and advertising and promotion agencies, employees, representatives and agents are not responsible for and shall not be liable for (i) any injuries, losses or damages of any kind caused by a prize resulting from acceptance, possession or usage of the prize, or (ii) printing, distribution or production errors. Sponsor or its affiliates may rescind any promotion found to contain such errors without liability at its or their sole discretion.

9. SPONSOR: The Sponsor of this contest is VerticalScope Inc. (the owner and operator of AutoGuide.com), 111 Peter Street, Suite 700, Toronto, Ontario, M5V 2H1.

Subscribe to our email newsletter and automatically be entered to win.
*Restrictions apply. See offer for details

Get Breaking Automotive News, Reviews and Video in your Facebook Feed!

Already Liked