Perhaps you’ve read the incessant chatter about the return of the Chevrolet El Camino. Well, it’s not going to happen. Thank God!
Last week General Motors Chief Marketing Officer Joel Ewanick joined Twitter and said (loosely speaking) that if 100,000 people commented on a Jalopnik post, then they’d revive the classic badge, allowing us to pull into a Chevy dealership, trade in our Honda Accord Crosstour, and cruise out in retro bliss.
Willing to play the game, GM even make an effort to create an El Camino Facebook page and a link to the Jalopnik story. At last update the that story had just under 4,000 replies, 11,000 Facebook likes, 137,000 views and 5,000 more Facebook posts.
Those ignoble efforts seem to be in vain, however, with Ewanick tweeting this morning that a return for the El Camino is “very unlikely”.
Perhaps there are a select few who will be genuinely saddened by this news and who actually would have purchased such a vehicle. As for the rest, well, they’re likely either having some fun at GM’s expense or they’re automotive journalists who love cars ironically. If you fall into the former camp, there’s always the Subaru Baja.