Ferrari launched its first official store in Barcelona, coinciding with Spanish driver Fernando Alonso’s, Formula one contract extension, set to last until 2016.
The store opened at number 44 Paseo de Garcia in the heart of Barcelona with Fernando Alonso and Felipe Massa hosting the event with a brand-new Ferrari FF. This store joins other prestigious locations such as Rome, New York, Abu Dhabi, London and Johannesburg.
The store will features a section designated to the Scuderia racing team as well as men’s, women’s and children”s clothing. The bottom floor area will feature Ferrari’s GT and F1 section. Historic and contemporary Ferrari art work can be found throughout the store, reminding shoppers of the company’s rich racing history.
[Source: Motor Ward]