Ford researchers are taking an ‘active’ role in developing a series of health and wellness in- car connectivity solutions designed to improve drivers lives. Ford is utilizing its SYNC system to develop a first voice controlled in car connection to an array of health aids such as a glucose monitoring system, diabetes management services and asthma management tools.
“Ford SYNC is well known in the industry and with consumers as a successful in-car infotainment system, but we want to broaden the paradigm, transforming SYNC into a tool that can help improve people’s lives as well as the driving experience,” said Paul Mascarenas, chief technology officer and vice president, Ford Research and Innovation.
Medical software including mobile healthcare devices and health and fitness-related software are hitting the market today, leading to the possibility of automotive integration. “We want to create the car that cares,” Gary Strumolo, Ford manager of vehicle design and infotronics.
Ford is taking a smart, high-volume approach to health and wellness solutions inside the car by looking at two populations with the most need of medical information- people with diabetes and those with asthma.
“Ford’s approach to health and wellness in the vehicle is not about trying to take on the role of a healthcare or medical provider, we’re a car company,” said Gary Strumolo, global manager, Interiors, Infotainment, Health & Wellness Research, Ford Research and Innovation. “Our goal is not to interpret the data offered by the experts, but to work with them to develop intelligent ways for Ford vehicles using the power of SYNC. In essence, creating a secondary alert system and alternate outlet for real-time patient coaching services if you will.”
“Health and wellness provides a tremendous opportunity for Ford to provide peace of mind and a personal benefit to drivers and passengers while they are in our vehicles,” said Strumolo. “As more and more devices and technologies lend themselves to such connectivity in the car, it is our responsibility, our philosophy, to examine those possibilities and open our doors to industry relationships that can help us do it intelligently, efficiently and economically.”
[Source: Ford Media]