Infiniti might not have their own F1 team, but that little detail isn’t stopping them from helping the Red Bull team with an energy-recovery system for their F1 team. Consider it Infiniti’s foot in the grand prix door.
Infiniti’s and Nissan’s electric car expertise are what drew Red Bull to them in the first place, and Infiniti is helping them develop their Kinetic Energy Recovery System (KERS) for their Renault-powered F1 cars, which will help F1 cars recapture energy lost from heavy braking. “There are long-term goals for the partnership to go beyond that of a straight sponsorship deal and enter a sharing of engineering information,” said an anonymous source at Infiniti.
Red Bull is already using the Infiniti badge on their Renault-sourced engines, in order to promote the Infiniti brand in Europe. Of course, the fact that Renault, Nissan, and Infiniti are all under the big happy Ghosn-raised family is making this possible.
[Source: What Car?]