Every true luxury marque has a performance sub-brand, usually indicated by one, or a group of letters. BMW has its M, Audi its RS and Mercedes its AMG. But what about Lincoln? Nothin’, nada, zilch.
That, however, may change with rumors that the Ford division is considering a performance line to help establish itself as a top tier luxury brand and to inject some interest into what in recent memory have just become reworked Blue Oval models.
The news comes not long after Lincoln poached the top vehicle designer from Cadillac, which back in 2004 launched its V-Series of performance models. Since the original CTS-V debuted, it has helped Cadillac rebrand itself. The luxury marque has made motorsports an integral part of its brand message and has found success in the World Challenge series, while building cars like the most recent CTS-V that surpassed even the best from Germany.
Will Lincoln copy Caddy and get it’s own V?
[Source: Car & Driver]