New Models Boosting U.S Share Of Vehicle Market

New Models Boosting U.S Share Of Vehicle Market

Over the next three years, the pace of new model introductions in the U.S auto market is expected to pick up. Ford Motor Co. and General Motors Co. are taking the lead, according to a Bank of America-Merrill Lynch report.

The categories likely to have the highest proportion of new models are small cars, crossovers and luxury cars according to a Merrill Lynch report.

Between 2012 and 2015, GM and Ford will have the highest model replacements. Both companies are replacing current models at a rate of 29 percent.

Bank of America-Merrill Lynch is predicting GM’s product launch rate will lead to a stabilization, and possible small increases, of its 19.1 percent share of the U.S. market.

“Ford’s recent gains should continue, but at a more measured pace, supported by a solid, consistent product cadence,” the report said. Japanese (automakers’) product cycles are generally converging to the industry average, indicating large share gains are over.”

[Source: The Detroit News]