Saab is hitting the road in an effort to promote its new financial backers, but the road show will have to wait for approval from several authorities who must approve Saab’s transactions with China’s Hawtai Motor Group and Russian financier Vladimir Antonov.
CEO Victor Muller will target major media events and car shows in an effort to demonstrates Saab’s newfound vitality. But Saab was tentative on whether Antonov would be a part of the program.
“If and when Antonov gets involved, we want to include him,” Michele Tinson, a spokesman for Saab Cars North America, told Automotive News. “We want people to meet him and know who he is. Obviously we want to include our Chinese joint-venture partners as well in our tour.”
Saab’s American dealer network held a conference call to discuss dealer issues and the deal with Hawtai. According to Saab National Dealer Council chairman Kurt Schirm, Muller will be targeting major media outlets during his American stops.
[Source: Automotive News]