Toyota Canada Warns Dealers Of Chaotic Summer Due To Tight Supplies

Toyota Canada Warns Dealers Of Chaotic Summer Due To Tight Supplies

Toyota Canada has cut its sales projections by a third and warned dealers that the supply of new vehicles is starting to be choked off as the company feels the effects of the March 11th earthquake that rocked northern Japan.

While Toyota sent two memos to dealers regarding the revised sales forecast, the company refused to comment on the matter. “We have the availability to meet customer needs during our busiest retail period,” Toyota spokesperson Sandy DiFelice told The Globe and Mail. “We put out targets all the time. The dealers use those as a guide and work to exceed them.”

Summer is a busy season for the Canadian auto industry, with  May and June typically the busiest months for auto sales. Toyota products are especially popular in Canada, where gas prices are higher than the United States, and the company’s extensive lineup of hybrids and fuel efficient vehicles are well received.

Toyota is also said to be offering dealers financial help to assist them through the anticipated lean periods, allowing them to get funding for vehicle incentives, marketing campagins and lease extensions for existing customers. Toyota will also allow dealers to suspend payments if they hold mortgages with the company’s financial arm, and will offer favorable interest rates to finance the purchase of new and used vehicles for the dealership.

[Source: The Globe and Mail]

  • greta walsh


    I sent you a few emails, I haven’t given up because Toyota makes Canadian made cars and Buy Canadian First wants to promote them!
    Buy Canadian First will help dress the Breakfast Television Winnipeg set at the Forks Market with Canadian made products on their Canada Day Special which airs for 2 hours on Canada Day!. The cast will thank us on-air a couple of times through-out the broadcast- as well as tease through-out the show – that viewers can win the Canadian-made products featured on air by logging on to the BT Winnipeg website and answering a Canadian skill testing question. Last year over One hundred thousand visitors were on site to celebrate Canada Day not to mention the thousands of viewers who watched from home.

    Why not send one of your cars down and we will put it as a give away or advertise it on special for Canada Day! Yes it’s a great gesture but it is Canada Day and your cars are Canadian! This would be great move on Toyota’s part. Let Canada know you care 

    In order to be involved with the TV Segments, Trades Shows, Magazines, Contest…etc. throughout your term depending on availability and theme. You would need to be a Silver Member of Buy Canadian First

    Silver: Company profile, logo and website URL. Listing of up to 20
    products, an image per product with description, price and point-of purchase
    information (online or offline), a product icon for which you
    qualify*, inclusion in social media marketing activitiesº as well as
    inclusion in traditional media (i.e. TV and print)ˇ and display ads
    running throughout the website – Price: $999.95/year

    either way we should talk we can do other things like a contest for Canada Day instead.

    Here is a link for a contest that we are running right now with Savvy Mom

    here is a tease link for a regular profile for Toyota on our website with 3 products only for now

    Best Regards

    Greta Walsh
    Buy Canadian First
    T- 1.888.633.6319 (X 226)

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