Toyota has already racked up 25,000 pre-orders for its Prius V wagon, (sold as the Prius Alpha in Japan), a figure that works out to more than eight times its original sales target of 3,000 units per month.
The Prius V is the first of many planned iterations of the Prius model range, with a smaller model planned next. Production of the Prius V was delayed due to the earthquake in Japan, which disrupted battery component production and other critical parts. In Japan and Europe, Toyota will sell both five and seven passenger variants, while North American models will only be available with five seats.
Tax credits for hybrid cars sold in Japan are set to expire in April 2012, and fears that vehicles may not be available on time are undoubtedly prompting some of the pre-order rush.