With the launch of the Prius v, Toyota has begun an unprecedented roll-out of new hybrid models as it looks to solidify its role as the leader in hybrid technology. At the new hybrid wagon’s press drive event last week Toyota’s U.S. sales boss Bob Carter revealed that the automaker plans to introduce 10 new hybrids in the next 20 months. In addition to expected models like a hybrid version of the next-generation Camry and Lexus GS, Carter also confirmed that six of the models will be all-new.
Two of the six will be the remaining members of the Prius family, the Prius c and Prius PHEV (Plug-in Hybrid Electric Vehicle), which will join the original Pris liftback and the new Prius v wagon. Transforming the Prius name into a brand, Carter says he expects the Prius to eventually overtake the Camry not only as the highest volume Toyota sold in America, but as the number one selling car.
While the Prius c looks to bring Toyota’s hybrid technology into a smaller and more affordable package (and possibly one with even greater fuel economy), the PHEV is expected to launch first. It is expected to come with a roughly 10 mile emissions-free driving range, much less than the Chevrolet Volt, but is also expected to be more affordable. Recently Toyota launched a web portal where consumers could register to express interest in ordering a Prius Plug-in model and in the site’s first three weeks over 17,000 individuals signed up.
GALLERY: Toyota Prius v
Click here to read AutoGuide’s 2011 Toyota Prius v Review and hit the jump to watch our video review:
Get the Flash Player to see this player.