An Ogilvy Cape Town South African Volkswagen Golf R advertisement is encouraging the reader to ingest the advertisement(see picture above). The “Eat the road. Seriously, eat it” ad is made of “glutinous rice flour, water, salt, propylene glycol, FD&C colour and glycerin.”
The idea behind this ad is giving people a test drive in their mouth. This takes perfume testers found in magazines to another level. Hopefully it is obvious that you should simply read this ad instead of eating it for lunch, however it will be interesting to see how many people are hungry while reading this ad and decide to look over their shoulders to make sure the coast is clear.
[Source: Edmunds Inside Line]