Earlier today, Volkswagen launched its “Think Blue” campaign in the U.S. VW’s aim is to “encourage eco-friendly mobility and progressive ideas for responsible action in everyday life”.
This launch coincides with VW’s partnership with the Museum of Modern Art (MoMA) in New York, as well as the May 24th inauguration of VW’s plant in Chattanooga, TN, a facility that encorporates numberous energy- conserving systems and efficiency upgrades.
The idea behind Think Blue is to heighten broad public awareness for sustainable actions and encourage individuals to play an active tole. Eco-friendly technology and efficient production processes are of major importance but the key lies in addressing social and cultural issues.
Think Blue originated with VW’s “Think Small” slogan of the 1960s, which focused on how the VW Beetle played a role in “democratizing mobility.”