Volkswagen has launched a new platform called “People’s Car Project” debuting in China. This allows internet users in China to post ideas about cars of the future at zaoche.cn.
This project is hoping to inspire the Chinese with VW through the interactive content. The aim is for users to co-develop their Volkswagen model of the future as well as posting ideas which are then discussed and developed further by other users.
“With PCP we are listening very carefully to what our customers have to say and are building cars not only for, but also with people,” Luca de Meo, Director of Marketing, Volkswagen Group and the Volkswagen Passenger Cars brand explained.
If the project becomes popular in China, there will be potential for launching the project in other markets as well, said de Meo. The PCP is initially scheduled to run for a one-year period.