American Le Mans Announces SCCA As Grassroots Motorsports Partner

American Le Mans Announces SCCA As Grassroots Motorsports Partner

In a merger that seems obvious from the get-go, American Le Mans has named the Sports Car Club of America its Official Grassroots Motorsports Partner. No, not Grassroots Motorsports, the required summer reading of any Miata or E30 owner—grassroots motorsports, as in an attempt for American Le Mans to reach out to those not blessed with talent scouts or an innate driving ability honed from being in go-karts from the age of 4. It’s a way for American Le Mans to leverage the support of SCCA’s 60,000+ members, though we’d be hard-pressed to find one of them who hasn’t heard of ALMS.

“The partnership between ALMS and SCCA is a very natural one,” said Scott Atherton the president and CEO of ALMS. “The majority of ALMS fans are auto enthusiasts, many of them wondering how they can become more involved in motorsports at a grassroots level; the SCCA is the ideal place to start that journey. Similarly, we believe SCCA members have a deep appreciation for our sport and hope all of them will take full advantage of the fan-centered opportunities the ALMS offers.”

The next race in the 2011 American Le Mans season will be on the weekend of July 8-9 at Lime Rock Park in Connecticut. And in the grand tradition of motorsports being sponsored by vaguely irresponsible-seeming manufacturers of hard liquor, the top sponsor this year is Tequila Patrón.

[Source: American Le Mans]


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