The Q3 will be built in Martorell, Spain, in a plant normally reserved for SEAT. Volkswagen recently spent about 330 million Euros in upgrading the facility in anticipation, and is betting big on the Q3: hopefully it can reclaim the crown of Europe’s favorite premium SUV away from the BMW X1.
“The Q3 production is an example of how we are making use of synergies within the Group,” said Frank Dreves, an Audi board member. “The Martorell factory is an extremely productive facility with a highly skilled workforce, and one that meets the exacting quality standards of our brand.”
The Audi Q3 starts in Germany at €29,900. Word’s still mum on whether handbag-dwelling chihuahuas will be glaring down the precariously close bumpers of left lane “hogs” on this side of the Atlantic.