The Cars franchise is about more that just marketing and merchandising. In fact, the characters of Cars 2 (in theaters June 24) has teamed up with the Department of Transportation (DOT), to help fight distracted driving with a new public service ad.
Staring Lightning McQueen and Tow Mater, the 30-second PSA is called, “Only the bad guys drive distracted.” Basically, it reminds drivers of a very important message: “No calling, no texting. Nothing that can take away your focus.”
This PSA can be seen in more than a dozen countries and various languages. As well, DOT is working on using the ad as part of the Make Roads Safe campaign for global road safety.
This isn’t the first time the National Highway Transportation Safety Administration (NHTSA) has worked with Disney on driving safety campaigns. You may remember the re-release of Cinderella in 2005 urging parents to fit their children properly in booster seats.
You can watch the Cars 2 PSA after the jump.
[Source: Consumer Reports]