GM Daewoo has changed its name to GM Korea and its brand of choice to Chevrolet last March. Since the name change, customers want to replace the old GM Daewoo emblem with the Chevrolet golden bow-tie.
Since March, 28,800 GM Daewoo owners have opted for the Chevy badge. It costs GM Daewoo owners somewhere between $139-$278 for the replacement. Since the change from GM Daewoo to GM Korea, the market share has also been affected. GM Korea stood at 6.7 percent in February and has climbed to 8.5 percent in March and 9.6 percent in April-May since adopting the Chevrolet brand.
Daewoo was once a beloved brand in Korea, and motorists are fiercely nationalistic, preferring their own domestic brands over foreign automakers. The switch to Chevrolet suggests a changing tide in the Korea marketplace, since customers are willing to abandon the Daewoo brand in favor of an American nameplate.