Ferrari is holding a world design contest to develop the Ferrari of the future. Ferrari, in collaboration with with Autodesk, the technical partner and supporter of the project, is challenging students to develop the Ferrari hypercar of the future with the latest generation technologies and materials, while preserving the iconic performance and elegance associated with the legendary Italian automaker.
Students must focus on lowering fuel consumption,alternative powertrains, and hybrid technology while also emphasizing driving pleasure and weight reduction through their models.
Fifty presigious international design schools began the competition, and now there are seven finalist schools, from all over the world. The finalists include: IED and IAAD from Turin (Italy), the London Royal College of Arts (UK), the European Design Institute Barcelona (Spain), Seoul’s Hong-ik College (Korea), the DSK Supinfocom (India) and the College For Creative Studies in Detroit (USA).
The winner of the design contest will be announced on July 19, including a grand prize of an internship at Ferrari in Maranello, Italy as well as cash prizes. Autodesk will also award the student team that best used Autodesk Alias software to communicate their design and demonstrate their process of design.