The V6 powered version of the Ford F-150 outsold the V8 variant for the first time in the vehicle’s history, signalling a dramatic shift in consumer tastes that has left Ford rushing to meet demand for the new V6 engines.
Ford’s gamble with offering two V6s – a 3.7L version, and a 3.5L Ecoboost positioned as a V8 alternative – has clearly paid off. Ford didn’t release specific data broken down by engine choice, but a report by the Cleveland Plain Dealer suggests that V6s are becoming the engine of choice for truck buyers, amid rising gas prices and other negative economic factors.
The Brook Park plant in Cleveland has resorted to cutting their summer vacation short to meet demand for the engines. Ford charges a $1,750 premium for Ecoboost engines, while the base 3.7L V6 is fitted as standard equipment.