Ford Interiors Getting Larger Font Size In Response To Aging Population

Ford Interiors Getting Larger Font Size In Response To Aging Population
Share this Article

Some people are willing to get really passionate about fonts. So with news that Ford is using bold fonts for their next Edge and Explorer, expect a snooty design blog to conduct a thorough editorial analysis on increased font weights.

Ford is starting with the Edge and Explorer, to increase legibility on interior functions. This is targeted at an aging population, one that can’t necessarily see as well.

“If you choose wisely, the legibility of even relatively small text can be a comfortable reading experience,” said Shannon O’Day, a research engineer. “That is especially helpful for drivers on the move.” She headed the study that determined maximum legibility, attractiveness, and clarity based on font sizes, weights, and distances. The age groups studied ranged from 45 to over 60.

Rumors that Ford will print its owners manuals in Comic Sans are still unsubstantiated.