When Ford went through a slump in 2006, the company took its employees in groups to see many of its upcoming products to boost morale within the company. With Lincoln set for a rebirth, the company will do the same calling it the “Lincoln Experience”. The employees will be shown new styling and strategy direction for the brand to improve interest and excitement. The workshop will be held for two weeks in July.
Ford has not invited Lincoln dealers or members of the press yet and it is unlikely that the public will be included regarding the news, but we can expect that leaks will occur. It is likely that top Ford executives should be present at the event including Lincoln’s new head of design, Max Wolff.
Stay tuned for more info!
[Source: Ford Inside News]