Ford has announced plans to increase their global sales by 50 percent, by 2015 to achieve eight million vehicles sold annually. Ford said they will have a ”continued focus on global vehicles, including one midsize vehicle, one full-size commercial van and one global compact pickup.”
Ford wants to market their products globally and is excited to break in to foreign markets. Ford expects about 32 percent of vehicle sales to come from the Asia Pacific Africa region, which will double the current percentage of global sales volume the American company achieves in that region.
“Ford is a growing company operating in a growing global automotive market,”Ford President and CEO Alan Mulally said. “Through our One Ford plan, we are increasing our product investments to meet this growing demand with a full family of best-in-class products.”
Ford also expects 55 percent of its total vehicle sales to be driven by small fuel-efficient cars by 2020.
“We will continue to focus on maintaining healthy, growing operating margins and creating long-term value,” said Lewis Booth, Ford executive vice president and chief financial officer. “Maintaining adequate cash to support and grow the business and reducing our debt are essential steps we are taking to achieve and solidify a world-class balance sheet.”