Color choice tends to be an extremely personal subject when it comes to purchasing a car, and with 40% of respondents stating that they’d walk out of a dealer if they couldn’t get a car in their hue of choice, Ford is hard at work at the next generation of paint schemes.
Ford engineers tend to have a 3-year timetable when it comes to choosing new colors, and the company is already trying to determine what will be popular in the coming years. The 2000’s saw white and grey as popular shades, but Ford is betting on vibrant colors like Ruby Red and a “Candy Blue” as being among the next big hits. A Ford press release states that the next big things will be “complex metallics, tinted clearcoats, tri-coats and neutrals.”
Vehicles like the Focus and Fiesta, with their range of bright blues, lime greens and magentas should provide a clue as to the company’s future direction. But research still shows that white, blue, grey and silver are the most popular colors, with silver being the global favorite.