Lotus has officially announced that Lotus is opening dealerships in China. Lotus China Symphony will be appointed as the official distributor for the British sports cars in China. The dealership will be based out of Beijing and will offer a full range of Lotus sports cars including the Evora, the Elise and the Exige.
China has initially ordered 100 cars, the majority of which will be the Evora model, and the remaining inventory will be made up of the Elise and Exige. This limited amount of cars being shipped ensures that the exclusivity of these sports cars is maintained.
Dany Bahar, Chief Executive of Group Lotus explained, “Lotus China has joined the Lotus family at a very exciting time – with a new range of sports and super cars on the way, which will complement the current globally selling range, and a new all encompassing motorsports program, both of which ensure that Lotus is at the forefront of everyone mind as one of the world’s most desirable car brands. The team behind Lotus China has a wealth of experience in premier niche vehicles in the Chinese market and therefore we are delighted that we have teamed up with such a credible and enthusiastic team.”
Li Chen Zhang, Chief Executive of Lotus China described the merger, “We are delighted to be the official distributor of this world class sports and supercar brand and we are very much looking forward to introducing the brand to the discerning customer in China. We are investing in new dealerships throughout China to not only introduce the Evora, Elise and Exige but also in preparation for the arrival of the new Lotus super cars starting with the Esprit in 2013. I would like to thank Lotus for this opportunity and I know that we will do the brand proud in this important market!”
The first dealership will open in October followed by another dealership in Shanghai, Chongqing, and Guangzhou later in the year. By 2012, eight more dealerships will open throughout China.