Nissan left the North American International Auto Show (NAIAS) two years ago to focus on larger debuts in Los Angeles, Chicago, and New York City. But for 2012, Nissan will be present for both press conference days, on a stage in front of 5,000 journalists from 41 states and 60 countries (who attended 2011’s press days). But unlike 2011, blogs around the world won’t post their horror stories of covering a single 16-hour day of press previews: major manufacturers like Nissan, Ford, GM and Chrysler have supported the two-day press conference schedule. No more passed-out journalists or media room fighting.
“We’re thankful that NAIAS is, once again, an important part of Nissan’s international auto show strategy,” said NAIAS chairman Bill Perkins. “NAIAS remains one of the most important motor events in the world, and our manufacturer partners know that we do everything possible to create an exciting, supportive venue.”