Today, the Ford Transit Connect is targeted at taxi and delivery business. The vehicle is reasonably priced, great on gas and is nimble through narrow streets. However, Ford may choose to offer a seven-passenger version for young families that are not interested in bulky minivans. The next-generation Transit Connect arrives in a few years, and will allegedly be assembled in North America as a more refined vehicle. The current Transit Connect is produced in Turkey and the price comes in around $24,000 to $25,000 making it a very competitive alternative to minivans. Both gasoline and electric versions are offered, as well as models with side winds and panels.
Strictly looking at this vehicle from a business perspective, adding a new variant to the Transit Connect would increase variety thereby appealing to at least two very different demographics: commercial use, and family use.
[Source: Automotive News]