Home / Auto News / News article: Scion Flash Mob Invades Montreal During Canadian Grand Prix [Video] - AutoGuide.com News
 |  Jun 14 2011, 1:12 PM

The Scion brand is still in its infancy in Canada and as with all things, getting the word out can be tough. If you’re in the marketing business, the perfect situation would be a captive and receptive audience; and one you can reach for very few dollars spent.

With that in mind, Scion Canada’s marketing agency Phlik Marketing, set about creating a flash mob on the streets of Montreal, coinciding with the Formula 1 Canadian Grand Prix.

As part of larger activities by Scion Canada during the race weekend, if the whole event turns into a viral video then it will be a resounding success. Your welcome.

Watch the video after the jump:

Scion Flash Mob – Montreal F1 – June 11th 2011 from Phlik Marketing on Vimeo.

 

  • Phil Henderson

    Thanks for the post! Just to be clear, Phlik Marketing is not Scion Canada’s main marketing firm. We are a collective of creative experts delivering results through intelligent marketing. Scion Canada hired us to create a stunt during the Canadian grand Prix. (More to come)
    Best Regards