The Scion brand is still in its infancy in Canada and as with all things, getting the word out can be tough. If you’re in the marketing business, the perfect situation would be a captive and receptive audience; and one you can reach for very few dollars spent.
With that in mind, Scion Canada’s marketing agency Phlik Marketing, set about creating a flash mob on the streets of Montreal, coinciding with the Formula 1 Canadian Grand Prix.
As part of larger activities by Scion Canada during the race weekend, if the whole event turns into a viral video then it will be a resounding success. Your welcome.
Watch the video after the jump: