Subaru of America has announced the lauch of its new iPad applications based on its 2011 model digital brochures. The free apps allows users to explore the 2011 Outback, Forester and WRX/STI through the iPad utilyzing videos, interactive demonstrations and 360-degree views.
Apple has had tremendous success with its iPad, selling 4.69 million units alone in the second quarter of 2011. This success prompted Subaru to decid they coulde attract potential buyers by allowing them to learn about Subaru products through interactive means.
Alan Bethke, Director, Marketing Communications, Subaru of America, Inc. explained “Car shoppers are researching everything from financing to auto insurance on their mobile devices. Making these apps available gives car shoppers a convenient and interactive way to explore Subaru vehicles and technology, and it also aligns with our environmental efforts.”
The Subaru app encourages consumers to learn about the company’s zero-landfill manufacturing plants- by minimizing paper usage, energy consumption, inks and production wast. As well as Subaru’s green outlook, the app will enhance the auto research experience by offering trim simulators along with engineering and Subaru Symmetrical All-Wheel Drive feature demonstrations. App users can compare vehicle models and generally get a better understanding of what Subaru is and what the company is striving for with its new generation of vehicles.