Like the waistline of its parent country’s bikini models, Volvo is considering trimming down—cutting its product line in half, including its legendary wagons.
Volvo CEO Stefan Jacoby believes that in America, its core products are the S60, the XC60 and XC90 SUVs. That means no more S40, no goofy-but-unloved C30 hatchback, and perhaps most egregious of all: no more V50 and V70 wagons. What is Volvo without its longroofs? Who knows, but there will likely be some members of Ithaca, New York’s Free Tibet chapter who will be sorely disappointed.
As Volvo aims to sell 120,000 cars annually—it is currently pushing less than half of that, at 53,948 vehicles for 2010—it is also considering its own captive finance division through its dealers. It will need to ink a deal with a major financial institution, as right now Volvo only offers financing through U.S. Bank.
[Source: AutoNews via Autoblog]