The year’s only half-over, but Audi is already popping champagne: they’ve just set a company record of 2.5 billion Euros ($3.59 billion) in operating profits.
That’s 652,970 cars moved since January 2011, or 100,000 more than the entire year of 2010. Audi has touted their impressive record-breaking sales figures before, but attaching the word “billion” to it gives it somewhat more resonance. Operating profit increased by a cool billion and change from 2010 to this year, and overall revenue for the first half of 2011 is 21.5 billion, with all the decimals in the right places.
“This success is the result of the significant rise in deliveries, an improved model mix and our continual cost optimization measures,” said Axel Strotbek, an Audi board member.
Audi is banking on the long-wheelbase A6 (popular in Asian markets) and the next Q3 and A6 Avant to sustain their growth.