In celebration of sponsoring the 2012 London Olympics, BMW has announced two new Performance Editions for the popular 1-Series and 3-Series. Inspired by their very own BMW London 2012 Performance Team, the Performance Edition models will feature M inspired body styling and accessories outfitted to the three-door and five-door 1-Series while the 3-Series Performance Edition will only be available on the sedan.
For the 1-Series, the Performance Edition features M aerodynamic bodystyling, 18-inch M wheels in a dark chrome finish, Shadowline exterior trim, dark chrome exhaust tips and dark line rear taillights. Giving the car a sportier ride and handling capabilities is M Sport Suspension while the inside receives Royal Blue stitching on the seats, an M Sport leather steering wheel and gearshift leaver and floor mats with Royal Blue piping. Of course on the exterior, the car will be representing its inspiration with London 2012 exterior badges.
The Performance Edition can be added for about $2,400 more than the equivalent ES model and pricing for the 116i Performance Edition three-door starts at around $31,125.
The 3-Series sedan receives a similar set of modifications, starting with the M aerodynamic body kit to the 18-inch wheels. Finishing off the exterior is a chrome exhaust tip and London 2012 badges. The interior features sport seats and floor mats with similar blue piping along with the M Sport leather steering wheel. With a little less modifications than the 1-Series offering, the 3-Series Performance Edition is only $800 more than the equivalent ES sedan. Pricing for the 318i Performance Edition sedan starts at a little under $40,000.
Either model is available in Alpine White, Titanium Silver, Bluewater and Black Sapphire colors and are currently on sale in the UK.
In addition to the London 2012-inspired models, BMW will be bringing several of their Efficient Dynamic diesel cars, hybrid and electric vehicles, bicycles and motorcycles to the London 2012 Games.