There used to be a time when China was an “export-only” nation. But with China all the rage, foreign companies are making their way into this burgeoning market, and Caterham Cars is the latest entrant.
Caterham Cars has just signed an exclusive deal with Courtenay Trading International (CTI) as its exclusive importer. CTI will appoint six dealers in China, in some of its key provinces, and hopes to sell between 30 and 50 cars in its first year.
All of the current line of Caterham Seven’s will be offered, including the rapid Superlight R300 and the CSR 175. Models like the SP/300 R might be introduced at a later date.
On this occasion, Caterham Cars’ International Business Manager, David Ridley, said: “We are engaged in one of the most exciting new chapters in the Caterham Cars story and our entry into the Chinese market is another tangible sign of how Caterham is striving to become a truly global brand.”
While Caterham has been present in the Far East, namely Japan for quite a long time, this is the first time customers in China will be able to park one on their driveway. The first Sevens are scheduled to arrive in China in January 2012.