Datsun Being Revived by Nissan for Emerging Markets

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Datsun Being Revived by Nissan for Emerging Markets

As an automaker, Datsun may have had its issues, and rebranding the company in North America in 1982 as Nissan proved a smart move by execs. Still, few have forgotten cars like the 510, the many Z sports cars and even the 720 pickup truck.

News of the brand’s revival (according to a report by the Nikkei), should have nostalgic enthusiasts rejoicing. But not so fast. While unconfirmed, even if the project does get the go-ahead it’s not destined for our shores. Instead, Nissan is planning to revive Datsun as an entry-level brand targeted at emerging markets, offering vehicles that cost around $5,000.

[Source: Nikkei via TTAC]

  • Jess

    Bring back the 240z…small, lightweight, and fun!